Australian man writes letter to "Victoria Bitter Breweries " after it changed

[Derik_Derikson]

This happened in 2009, yet I only recently found out about it. It doesn't seem that bad until you see the letter what one angry customer sent to them what actually worked to change it.

25th October 2009


Managing Director Carlton & United Breweries
Foster's Group Ltd
GPO Box 753,
Melbourne VIC 3001



Re: Complaint Regarding 'New' 4.6% VB Product


I am no longer drinking VB. I have been a loyal VB consumer for 23 years. I am not fucking happy with the
taste of the 'new' product you are providing and you can shove it up your arse! I have been forced to drink
former 'lesser' beers - Melbourne Bitter, Carlton Draught and Tooheys Dry and am now only drinking red
wine as none of them taste like the former VB product (which used to be a 'real' beerl) Next thing you
know l'll be drinking fucking lattes on the side of the road ! So what the fuck is going on and when are you
going to change back to the original product of VB? 48% or 5% don't care but the 4.6% is crap!
 
Just because some fucking pencil pusher thinks he can save CUB (Fosters Group) millions of dollars by
reducing the alcohol content, he is actually going to cost CUB (Fosters Group) millions more in lost sales
because of his blinkered views (he is obviously NOT a real beer drinker and the 'testers' you used for the
new VB obviously weren't eíther!) l'm not the only one who feels this way - many mates, colleagues and
fellow former loyal VB drinkers have voiced the same opinion. Your new product (4.6% VB) is shit!! (it tastes
like OLD XXXX shit beer!) and l'm really annoyed that I have had to even write this letter.

Please note a copy of this letter will be sent to all Board of Director Members for Fosters Group as well as
to Neil Mitchell at 3AW and the Herald Sun for their airing of this disgrace to the loyal Aussie beer drinkers
who can no longer enjoy a real VB. CUB (Fosters Group) should be ashamed of themselves for putting the
almighty dollar before the taste of a beer.

Remember that age old slogan -

For A Hard Earned Thirst, You Need a Big Cold Bear & The Best Cold Beer is Vic! Victoria Bitter.

Perhaps CUB (Fosters Group) should remember their loyal consumers rather than fill the pockets of
shareholders and management

Pissed Off Ex-Bear Consumer,
(Can't find.)


NB- Thanks to my wífe who has produced this letter minus mony more expletives which I would have included to ensure you understood my level of disgust!

[Mikal]

Fosters! <3
But Carling is £1 cheaper.