The only thing you need to know is that you're going to have to format your hard disk, since there's no direct upgrade from 32 bit to 64 bit (you'll need to back up any files that you want to keep, prior to formatting). The formatting and installation can both be done from the boot menu of your Windows 7 DVD, just follow the prompts.
If you haven't already, make sure that your CPU can actually support 64 bit, before you go ahead and do anything.