Nokia fakes consumer -

[Def Perry]

Nokia introduced its latest "PureView" branding on its Lumia 920 earlier today, and alongside the announcement the company released some promotional materials to demonstrate the functionality. We spotted a slight issue with the ads though: Nokia faked them. The opening segment of one particular ad showed a young man and woman riding bikes, designed to show off the capabilities of Nokia's optical image stabilization (OIS). However, we noticed a reflection that revealed the footage wasn't shot on a Lumia 920, but a regular camera inside a white van.

Nokia admitted the slip up to us earlier, but the company has now published a full public apology. In a blog post entitled "an apology is due," Nokia spokesperson Heidi Lemmetyinen admits that the company "produced a video that simulates what we will be able to deliver with OIS." Responding to criticism that the company should have identified its representation of OIS, Lemmetyinen reveals that the video "was not shot with a Lumia 920," confirming our original suspicions. "We apologize for the confusion we created."

To rectify the issue, Nokia has posted a new video to its YouTube channel — lacking any bikes or vans — which shows off the real difference between non-OIS and Nokia's Lumia 920 PureView. Embedded below, the video shows a smartphone without OIS on the left and the Lumia 920 on the right. "The difference is apparent," says Nokia, and we'd agree that it's certainly going to make a difference when it debuts in Q4 this year.

Nokia PureView FAKED

[Primus]

OMG 

[Taylor_P]

Apple Sue them! They steal your IDEAS Nokia We want 1 Billionz K thx Bai

[Gandalf]

As usual making a 'mistake' gives millions worth of publicity. Otherwise nobody would have been interested.

[Frank_West]

It's a cellphone ad..

[JDC]

As Rockstar Games follows, there's no such thing as bad publicity.

[SugarD]

As Rockstar Games follows, there's no such thing as bad publicity.

True that.

[Mikal]

Apple Sue them! They steal your IDEAS Nokia We want 1 Billionz K thx Bai

Yes, the women riding the bike looks exactly like the iPad!

[Huntsman]

What do you expect, they're desperate to save themselves from bankrupcy

[LoHi]

What do you expect, they're desperate to save themselves from bankrupcy

Uh, right. With the losses they made in 2011, they could be going for around 30 years if they sold all their assets... Bankrupt my ass.