Damn man, I was just reading about this in Albanian news.... According to them the plane was flying 1800 meters attitude while the mountain they crashed was 3000 meters... 
The plane was descending with 3000-4000 feet per minute, it's also not yet confirmed if they indeed crashed into a mountain or not.
Unless there's an official announcement from the investigators and/or authorities, I suspect that the media is just trying to get their own personal opinion out in the open, without any consideration of facts.
Sympathy should be with the survivors (if any) and the people that got left behind by those who were dear to them.