I don't like that they used the same color scheme and dubstep crap as in Battlefield 3.
Makes me think that it will only be graphically improved a bit with another story and new maps.
Same, all the noises and tunes that BF3 have are just.. Old, out-dated, annoying..
Would be a shame if they use all the same stuff in BF4, they should go with a more modern/futuristic look and feel like the new COD has.